I. Project background and objectives
Jiuzhaigou Valley, known as “fairyland on earth”, is a world natural Heritage and national scenic spot. However, with the rapid development of cultural tourism, the traditional way of publicity has been unable to meet the promotion needs of Jiuzhaigou. In order to better display the unique scenery and rich culture of Jiuzhaigou, we used the Southbound HD outdoor LED P6 module screen to create a large-scale project with a total area of 240 square meters.
The goal of the project is to show the beauty and culture of Jiuzhaigou to more tourists through high-tech LED display, and enhance the cultural tourism value of Jiuzhaigou. At the same time, the LED display can also be used for various activities and publicity, bringing more business opportunities to Jiuzhaigou.
Ii. Project implementation process
Research and Design: Prior to the implementation of the project, we conducted in-depth research on Jiuzhaigou’s environment, tourist flow, lighting conditions and other aspects. According to the research results, we chose the LED P6 module screen as the display device, and carried out a professional design to ensure the perfect integration of the display and the Jiuzhaigou environment.
Equipment procurement and installation: According to the design requirements, we adopted the high-quality LED P6 module screen of Southbound, and the engineering director personally led the team, and the professional engineering team to install. During the installation process, we strictly abide by the relevant regulations to ensure the safety and stability of the display.
Content production and play: In order to make the content of the display more rich and vivid, we have produced beautiful video and graphic content, including Jiuzhaigou scenery introduction, history and culture, activity publicity and so on. At the same time, we have also developed an intelligent playback system, which can automatically adjust the playback content according to the number of tourists and visit time.
Iii. Project results and impact
Publicity effect: Through the publicity of the southbound LED display, the beauty and culture of Jiuzhaigou have been more widely disseminated. A large number of tourists have been attracted to Jiuzhaigou, bringing remarkable economic benefits.
Event promotion: LED display plays an important role in various activities in Jiuzhaigou, such as music festivals, tourism festivals, cultural exhibitions and so on. Through the display of high-definition pictures, the activity information can be quickly transmitted to more tourists, improving the participation and influence of the activity.
Commercial cooperation: Due to the strong advertising effect of LED display, many businesses have been attracted to advertise. This has brought additional income to Jiuzhaigou and further enhanced its commercial value.
Enhance the travel experience: The LED display provides tourists with a more intuitive and vivid tour experience. By watching on-screen introductions and videos, visitors can get a deeper understanding of Jiuzhaigou’s scenery and culture. At the same time, the display can also provide tourists with real-time travel information, such as weather forecasts, traffic conditions and so on.
Environmental protection and energy saving: LED display has the advantages of low energy consumption, low heat, high brightness, etc., compared with traditional billboards and neon lights, more environmental protection and energy saving. This provides sustainable support for the development of Jiuzhaigou’s cultural tourism.
Iv. Project summary and future plan
The project “Southbound LED Display adds color to Jiuzhaigou” has achieved remarkable success. Through the high-tech LED display, we have added a new color to the cultural tourism of Jiuzhaigou, attracting more tourists to visit. At the same time, the project also enhances the commercial value and tourism experience of Jiuzhaigou.
In the future, we will continue to pay attention to the development of science and technology, and constantly optimize the technology and content production of LED display. We plan to add interactive features on the display to allow visitors to engage more deeply; At the same time, we will also strengthen cooperation with businesses to develop more creative and practical forms of advertising.
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