With the advent of the digital age, automobile 4S shops are facing more and more competitive pressure. In order to attract more potential customers, many auto 4S stores began to use LED display for advertising. The following is a case of a “Land Rover 4S Shop” LED display car 4S shop undertaken by us in Wuhan City. This project uses P6 outdoor high-end LED display module, with a brightness of 7000 and a total area of 82 plane, to share the application effect and advantages of automobile 4S outdoor advertising.
Application effect
1. Advertising display effect
LED display in the automobile 4S exterior wall advertising has excellent advertising display effect. First of all, the LED display has the characteristics of high definition and bright colors, which can attract the attention of passers-by and improve the attention of advertising. Secondly, the LED display can achieve dynamic display, by playing high-definition videos and pictures, so that the display of automotive products is more vivid and image. In addition, the LED display can also realize a variety of forms of advertising creativity, such as three-dimensional display, interactive experience, etc., to improve the attraction and memory effect of advertising.
2. Interactive experience
The LED display in the automobile 4S exterior wall advertising can also provide a good interactive experience for the audience. For example, by combining the touch screen or smart phone, the audience can interact with the LED display, choose their favorite model, learn the details of the model, book a test drive and so on. This interactive experience not only enhances the audience’s interest and engagement in the automotive product, but also collects customer information to support subsequent personalized services.
3. Audience engagement
LED displays increase audience engagement in a variety of ways. For example, through the LED display set in the vicinity of the automobile 4S store, the engaging advertising content and interactive links are played to attract the attention of passers-by and improve the store entrance rate. In addition, the LED display can also achieve online and offline interaction, by scanning the two-dimensional code on the advertisement or paying attention to the official wechat account, so that the audience can easily and quickly learn more about the automotive product information and preferential activities. This kind of online and offline interaction can effectively improve the audience’s engagement and stickiness.
Application advantage
1. Advanced technology
LED display has advanced technology in automobile 4S exterior wall advertising. Compared with the traditional advertising display, LED display uses advanced display technology, with high definition, bright colors, energy saving and environmental protection. At the same time, the LED display can also achieve a variety of forms of advertising creativity and interactive experience, improving the attractiveness and attention of advertising.
2. Visual shock
LED display in the automobile 4S exterior wall advertising has a strong visual shock. Through high brightness and high contrast display effects, LED displays can present amazing color performance and clarity, so that viewers have a deep impression on the advertising content. At the same time, the LED display can also realize the three-dimensional display effect, so that the display of automotive products is more vivid and image, and improve the visual impact of the audience.
3. Energy saving and environmental protection
The LED display has the advantage of energy saving and environmental protection in the automobile 4S exterior wall advertisement. Compared with traditional neon signs and other advertising display methods, LED display energy consumption is lower, can effectively save energy and reduce carbon emissions. In addition, the LED display has a long service life, reducing the generation of waste and the impact on the environment. This energy-saving and environmentally friendly advertising display is in line with the pursuit of sustainable development in today’s society.
Application scenario
1. Installation method
When applying LED display in automobile 4S exterior wall advertising, it is necessary to choose the appropriate installation method according to the specific site and environment. Common installation methods include cantilever, embedded, wall-mounted, etc. Cantilever type suitable for installation in sidewalks, roads and other places; Embedded suitable for installation in building exterior walls, glass Windows and other places; Wall-mounted for mounting on walls. For different installation sites and environments, it is necessary to choose the appropriate installation method and accessories to ensure the safety and stability of the LED display.
2. Wiring methods
The wiring method of LED display is directly related to its stability and safety. When the LED display is applied in the automobile 4S exterior wall advertisement, it needs to be operated in strict accordance with the wiring specifications. Common wiring methods include parallel, series, hybrid and so on. Parallel wiring method is relatively simple, suitable for low voltage small spacing LED display; The series connection method is suitable for LED display with high voltage and large spacing; The hybrid connection method is suitable for the installation of LED displays in complex scenarios. For different wiring methods and display parameters, it is necessary to choose the appropriate wiring method and wire to ensure the normal operation and safety of the LED display.
3. Technical principles
LED display is a technology that realizes dynamic or static image display by controlling the display mode of semiconductor light-emitting devices. Its basic principle includes driving circuit, control system and display unit. When applying LED display in automobile 4S exterior wall advertising, it is necessary to select the appropriate display unit and control system scheme according to the specific advertising creativity and display effect needs. For different advertising content and use scenarios, it is necessary to design the corresponding display unit and control system scheme, and carry out reasonable layout and adjustment of the display unit to achieve the best advertising display effect and interactive experience.
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